idealista
This project goal was to redesign an app by identifying opportunities for enhancing both the app's usability and aesthetics. Lately times are tough when it comes to buying or renting properties. Prices have skyrocketed, properties are scarce, and incomes remain low. Individuals often exploit those in need by engaging in fraudulent activities. Despite the prevalent negativity associated with the property market today, people persist in their efforts to find suitable properties online. One of the most used platforms is idealista!
idealista
This project goal was to redesign an app by identifying opportunities for enhancing both the app's usability and aesthetics. Lately times are tough when it comes to buying or renting properties. Prices have skyrocketed, properties are scarce, and incomes remain low. Individuals often exploit those in need by engaging in fraudulent activities. Despite the prevalent negativity associated with the property market today, people persist in their efforts to find suitable properties online. One of the most used platforms is idealista!
idealista
This project goal was to redesign an app by identifying opportunities for enhancing both the app's usability and aesthetics. Lately times are tough when it comes to buying or renting properties. Prices have skyrocketed, properties are scarce, and incomes remain low. Individuals often exploit those in need by engaging in fraudulent activities. Despite the prevalent negativity associated with the property market today, people persist in their efforts to find suitable properties online. One of the most used platforms is idealista!
idealista
This project goal was to redesign an app by identifying opportunities for enhancing both the app's usability and aesthetics. Lately times are tough when it comes to buying or renting properties. Prices have skyrocketed, properties are scarce, and incomes remain low. Individuals often exploit those in need by engaging in fraudulent activities. Despite the prevalent negativity associated with the property market today, people persist in their efforts to find suitable properties online. One of the most used platforms is idealista!
idealista
This project goal was to redesign an app by identifying opportunities for enhancing both the app's usability and aesthetics. Lately times are tough when it comes to buying or renting properties. Prices have skyrocketed, properties are scarce, and incomes remain low. Individuals often exploit those in need by engaging in fraudulent activities. Despite the prevalent negativity associated with the property market today, people persist in their efforts to find suitable properties online. One of the most used platforms is idealista!
HOW MIGHT WE
HOW MIGHT WE
How might we enhance the user experience on idealista for individuals seeking rental properties amidst the challenging real estate landscape, where prices are soaring, properties are scarce, and fraudulent activities are prevalent, to provide a more secure and efficient platform for property seekers?
How might we enhance the user experience on idealista for individuals seeking rental properties amidst the challenging real estate landscape, where prices are soaring, properties are scarce, and fraudulent activities are prevalent, to provide a more secure and efficient platform for property seekers?
HOW MIGHT WE
How might we enhance the user experience on idealista for individuals seeking rental properties amidst the challenging real estate landscape, where prices are soaring, properties are scarce, and fraudulent activities are prevalent, to provide a more secure and efficient platform for property seekers?
process
process
process
heuristic analysis
MAIN ISSUES
heuristic analysis
MAIN ISSUES
heuristic analysis
MAIN ISSUES
Outdated ads can be frustrating to users who invest time in contacting listings that are no longer available. Being so popular, idealista has become a repository of such obsolete listings, lacking a mechanism to address this issue. Implementing a system to automatically remove or categorise old ads could significantly enhance the user experience. I would recommend notifying the lister once an ad is inactive for a defined period of time. If the lister does not respond to the notification, the ad would automatically be erased. Or if we wanted to go further, for the listers who don’t want the ad to be erased because it will soon be available again, we could add a feature to inform of the availability of the property.
FAQ’s are no where to be seen. There is an option to contact idealista (on the about section). Probably most of the questions could be addressed much quicker.
Concerning the option to report fraudulent behaviour… you have a button on the ad page, but it’s placing amidst so much information may lead to users overlooking it! The label “report error” is not clear for this situation, saying that it’s an error is not common language, the user won’t connect the two.
Outdated ads can be frustrating to users who invest time in contacting listings that are no longer available. Being so popular, idealista has become a repository of such obsolete listings, lacking a mechanism to address this issue. Implementing a system to automatically remove or categorise old ads could significantly enhance the user experience. I would recommend notifying the lister once an ad is inactive for a defined period of time. If the lister does not respond to the notification, the ad would automatically be erased. Or if we wanted to go further, for the listers who don’t want the ad to be erased because it will soon be available again, we could add a feature to inform of the availability of the property.
FAQ’s are no where to be seen. There is an option to contact idealista (on the about section). Probably most of the questions could be addressed much quicker.
Concerning the option to report fraudulent behaviour… you have a button on the ad page, but it’s placing amidst so much information may lead to users overlooking it! The label “report error” is not clear for this situation, saying that it’s an error is not common language, the user won’t connect the two.
Outdated ads can be frustrating to users who invest time in contacting listings that are no longer available. Being so popular, idealista has become a repository of such obsolete listings, lacking a mechanism to address this issue. Implementing a system to automatically remove or categorise old ads could significantly enhance the user experience. I would recommend notifying the lister once an ad is inactive for a defined period of time. If the lister does not respond to the notification, the ad would automatically be erased. Or if we wanted to go further, for the listers who don’t want the ad to be erased because it will soon be available again, we could add a feature to inform of the availability of the property.
FAQ’s are no where to be seen. There is an option to contact idealista (on the about section). Probably most of the questions could be addressed much quicker.
Concerning the option to report fraudulent behaviour… you have a button on the ad page, but it’s placing amidst so much information may lead to users overlooking it! The label “report error” is not clear for this situation, saying that it’s an error is not common language, the user won’t connect the two.
Match between system and the real world does not correspond on the icons. On the navbar we have a bell icon for the search label. This is the place where your saved searches appear. The notification option will be inside of the search page. As for the menu label with the account icon, I would change the label to profile. The common language in apps (iOS) is to have the nav bar with the main destinations and in the account page you can find the rest of the information.
idealista provides an option to delete ads. I would change the icon into an eye to hide or show ads according to the users preferences. And I would create the option ‘show hidden ads’ on the filters to make sure the user wouldn’t loose his freedom, and could come back to those hidden ads at any time.
On the search area, they offer 4 options for the user to search. The images used are visually noisy and hard to read. Besides that, they offer two options that will open a map and they also give the user an option to search for properties near his location… This means there isn’t really a need for the ‘explore map’ option. It serves the same purpose, but it’s being communicated in two different ways.
Match between system and the real world does not correspond on the icons. On the navbar we have a bell icon for the search label. This is the place where your saved searches appear. The notification option will be inside of the search page. As for the menu label with the account icon, I would change the label to profile. The common language in apps (iOS) is to have the nav bar with the main destinations and in the account page you can find the rest of the information.
idealista provides an option to delete ads. I would change the icon into an eye to hide or show ads according to the users preferences. And I would create the option ‘show hidden ads’ on the filters to make sure the user wouldn’t loose his freedom, and could come back to those hidden ads at any time.
On the search area, they offer 4 options for the user to search. The images used are visually noisy and hard to read. Besides that, they offer two options that will open a map and they also give the user an option to search for properties near his location… This means there isn’t really a need for the ‘explore map’ option. It serves the same purpose, but it’s being communicated in two different ways.
Match between system and the real world does not correspond on the icons. On the navbar we have a bell icon for the search label. This is the place where your saved searches appear. The notification option will be inside of the search page. As for the menu label with the account icon, I would change the label to profile. The common language in apps (iOS) is to have the nav bar with the main destinations and in the account page you can find the rest of the information.
idealista provides an option to delete ads. I would change the icon into an eye to hide or show ads according to the users preferences. And I would create the option ‘show hidden ads’ on the filters to make sure the user wouldn’t loose his freedom, and could come back to those hidden ads at any time.
On the search area, they offer 4 options for the user to search. The images used are visually noisy and hard to read. Besides that, they offer two options that will open a map and they also give the user an option to search for properties near his location… This means there isn’t really a need for the ‘explore map’ option. It serves the same purpose, but it’s being communicated in two different ways.
COMPETITOR ANALYSIS
COMPETITOR ANALYSIS
I conducted a benchmark on Airbnb, Century21, and Uniplaces, comparing their product features, strengths, weaknesses, target audience, and visual elements. This thorough examination was crucial in understanding how these platforms communicate with their users. By evaluating their strengths and learning from their weaknesses, I looked for inspiration to enhance the user experience in my own project.
I conducted a benchmark on Airbnb, Century21, and Uniplaces, comparing their product features, strengths, weaknesses, target audience, and visual elements. This thorough examination was crucial in understanding how these platforms communicate with their users. By evaluating their strengths and learning from their weaknesses, I looked for inspiration to enhance the user experience in my own project.
COMPETITOR ANALYSIS
I conducted a benchmark on Airbnb, Century21, and Uniplaces, comparing their product features, strengths, weaknesses, target audience, and visual elements. This thorough examination was crucial in understanding how these platforms communicate with their users. By evaluating their strengths and learning from their weaknesses, I looked for inspiration to enhance the user experience in my own project.
MOODBOARD
MOODBOARD
MOODBOARD
STYLE GUIDE
STYLE GUIDE
STYLE GUIDE
main solutions
main solutions
main solutions
CURRENT UX/UI
SCREENS
CURRENT UX/UI
SCREENS
NEW UX/UI
SCREENS
NEW UX/UI
SCREENS
HI-FI PROTOTYPE
LIVE TESTING
Insights and next steps
Insights and next steps
Insights and next steps
Throughout the Ironhack experience, I’ve been inspired by the remarkable individuals I’m having the pleasure to meet, leading me to shift my focus towards solutions that can positively impact people’s lifes. While I may not always work on large, impactful projects, I believe in focusing on minimising problems through enhanced digital experiences, even if the impact is relatively modest compared to the broader issues.
As for next steps, I would now focus on developing a more effective solution for the ‘report fraudulent behaviour’ button. This involves conducting desk research and gathering insights through interviews and surveys to understand how people are affected by this issue. Following this, the plan would be to address the outdated ads by interviewing property listers. The goal being comprehend why ads aren’t removed after renting and explore whether introducing a feature to reboot ads into the system when needed, or keeping the property online with available dates, would be preferable. And of course test everything and iterate the process!
Throughout the Ironhack experience, I’ve been inspired by the remarkable individuals I’m having the pleasure to meet, leading me to shift my focus towards solutions that can positively impact people’s lifes. While I may not always work on large, impactful projects, I believe in focusing on minimising problems through enhanced digital experiences, even if the impact is relatively modest compared to the broader issues.
As for next steps, I would now focus on developing a more effective solution for the ‘report fraudulent behaviour’ button. This involves conducting desk research and gathering insights through interviews and surveys to understand how people are affected by this issue. Following this, the plan would be to address the outdated ads by interviewing property listers. The goal being comprehend why ads aren’t removed after renting and explore whether introducing a feature to reboot ads into the system when needed, or keeping the property online with available dates, would be preferable. And of course test everything and iterate the process!
Throughout the Ironhack experience, I’ve been inspired by the remarkable individuals I’m having the pleasure to meet, leading me to shift my focus towards solutions that can positively impact people’s lifes. While I may not always work on large, impactful projects, I believe in focusing on minimising problems through enhanced digital experiences, even if the impact is relatively modest compared to the broader issues.
As for next steps, I would now focus on developing a more effective solution for the ‘report fraudulent behaviour’ button. This involves conducting desk research and gathering insights through interviews and surveys to understand how people are affected by this issue. Following this, the plan would be to address the outdated ads by interviewing property listers. The goal being comprehend why ads aren’t removed after renting and explore whether introducing a feature to reboot ads into the system when needed, or keeping the property online with available dates, would be preferable. And of course test everything and iterate the process!
MORE PROJECTS
MORE
PROJECTS
FNAC DARTY
Improve the Click & Collect experience
15 days timeframe
FNAC DARTY
Improve the Click & Collect experience
15 days timeframe
FNAC DARTY
Improve the Click & Collect experience
15 days timeframe
FNAC DARTY
15 days
THE GRAND BOOK
Menstrual Education App
10 days timeframe
THE GRAND BOOK
Menstrual Education App
10 days timeframe
THE GRAND BOOK
Menstrual Education App
10 days timeframe
THE GRAND BOOK
Menstrual Education App
10 days timeframe
THE GRAND BOOK
10 days
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