FNAC DARTY
This project was brought to us by FNAC DARTY. We were challenged to improve the Click & Collect experience within the payment funnel at fnac.com, refining the design of their store pages, and compiling a comprehensive research report based on our findings and testing.
Our main goals were to optimize the user journey for purchasing both books and smartphones and to find a way to make more users choose this delivery method. With FNAC's design kit, we were able to focus squarely on improving the user experience of the Click & Collect flow within the payment funnel and enhancing the overall design of the store pages.
Year
2024
TIME FRAME
15 days
TEAM
3 members
FNAC DARTY
This project was brought to us by FNAC DARTY. We were challenged to improve the Click & Collect experience within the payment funnel at fnac.com, refining the design of their store pages, and compiling a comprehensive research report based on our findings and testing.
Our main goals were to optimize the user journey for purchasing both books and smartphones and to find a way to make more users choose this delivery method. With FNAC's design kit, we were able to focus squarely on improving the user experience of the Click & Collect flow within the payment funnel and enhancing the overall design of the store pages.
Year
2024
TIME FRAME
15 days
TEAM
3 members
FNAC DARTY
This project was brought to us by FNAC DARTY. We were challenged to improve the Click & Collect experience within the payment funnel at fnac.com, refining the design of their store pages, and compiling a comprehensive research report based on our findings and testing.
Our main goals were to optimize the user journey for purchasing both books and smartphones and to find a way to make more users choose this delivery method. With FNAC's design kit, we were able to focus squarely on improving the user experience of the Click & Collect flow within the payment funnel and enhancing the overall design of the store pages.
Year
2024
TIME FRAME
15 days
TEAM
3 members
FNAC DARTY
This project was brought to us by FNAC DARTY. We were challenged to improve the Click & Collect experience within the payment funnel at fnac.com, refining the design of their store pages, and compiling a comprehensive research report based on our findings and testing.
Our main goals were to optimize the user journey for purchasing both books and smartphones and to find a way to make more users choose this delivery method. With FNAC's design kit, we were able to focus squarely on improving the user experience of the Click & Collect flow within the payment funnel and enhancing the overall design of the store pages.
Year
2024
TIME FRAME
15 days
TEAM
3 members
FNAC DARTY
This project was brought to us by FNAC DARTY. We were challenged to improve the Click & Collect experience within the payment funnel at fnac.com, refining the design of their store pages, and compiling a comprehensive research report based on our findings and testing.
Our main goals were to optimize the user journey for purchasing both books and smartphones and to find a way to make more users choose this delivery method. With FNAC's design kit, we were able to focus squarely on improving the user experience of the Click & Collect flow within the payment funnel and enhancing the overall design of the store pages.
Year
2024
TIME FRAME
15 days
TEAM
3 members
BUSINESS PROBLEM
STATEMENT
BUSINESS PROBLEM
STATEMENT
How can we improve the Click & Collect shopping experience on fnac.com?
How can we improve the presentation of stores on fnac.com?
How can we improve the Click & Collect shopping experience on fnac.com?
How can we improve the presentation of stores on fnac.com?
BUSINESS PROBLEM
STATEMENT
How can we improve the Click & Collect shopping experience on fnac.com?
How can we improve the presentation of stores on fnac.com?
USER PROBLEM
STATEMENT
USER PROBLEM
STATEMENT
FNAC's customers need to find a way to easily access relevant information about the click and collect process and about the most convenient store for them, because they want to find the most suitable and practical store and avoid feeling confused and disoriented while going through the process.
FNAC's customers need to find a way to easily access relevant information about the click and collect process and about the most convenient store for them, because they want to find the most suitable and practical store and avoid feeling confused and disoriented while going through the process.
USER PROBLEM
STATEMENT
FNAC's customers need to find a way to easily access relevant information about the click and collect process and about the most convenient store for them, because they want to find the most suitable and practical store and avoid feeling confused and disoriented while going through the process.
process
process
process
Our research
MAIN INSIGHTS
Our research
MAIN INSIGHTS
We had 26 survey participants, 5 interviews. 14 desirability testing results and 12 task testing results. Our testing was made through Maze, google forms, and zoom meetings.
We had 26 survey participants, 5 interviews. 14 desirability testing results and 12 task testing results. Our testing was made through Maze, google forms, and zoom meetings.
Our research
MAIN INSIGHTS
We had 26 survey participants, 5 interviews. 14 desirability testing results and 12 task testing results. Our testing was made through Maze, google forms, and zoom meetings.
TASK USER TESTING
TASK USER TESTING
TASK USER TESTING
STORE PAGE DISIRABILITY TESTING
CURRENT VS NEW DESIGN
STORE PAGE DISIRABILITY TESTING
CURRENT VS NEW DESIGN
STORE PAGE DISIRABILITY TESTING
CURRENT VS NEW DESIGN
On the testing of the current design we asked users: "What improvement would most enhance the store presentation?".
Users showed they wanted a better layout and organisation of the page, more engaging visuals with photos or videos for example, user reviews and ratings, and information about different options to go to the store (bus, subway, car etc).
On the testing of the current design we asked users: "What improvement would most enhance the store presentation?".
Users showed they wanted a better layout and organisation of the page, more engaging visuals with photos or videos for example, user reviews and ratings, and information about different options to go to the store (bus, subway, car etc).
On the testing of the current design we asked users: "What improvement would most enhance the store presentation?".
Users showed they wanted a better layout and organisation of the page, more engaging visuals with photos or videos for example, user reviews and ratings, and information about different options to go to the store (bus, subway, car etc).
EMPHATY MAP
EMPHATY MAP
main Solutions
After a brainstorming and a round of crazy 8, we started to define some of our ideias. We actually ended with a lot of similar ideias on the crazy 8, which meant the findings of our research were very clear for everyone! We then refined them, tested the ideas on the Mid-Fi and refined them again for the High-Fi.
After a brainstorming and a round of crazy 8, we started to define some of our ideias. We actually ended with a lot of similar ideias on the crazy 8, which meant the findings of our research were very clear for everyone! We then refined them, tested the ideas on the Mid-Fi and refined them again for the High-Fi.
main Solutions
After a brainstorming and a round of crazy 8, we started to define some of our ideias. We actually ended with a lot of similar ideias on the crazy 8, which meant the findings of our research were very clear for everyone! We then refined them, tested the ideas on the Mid-Fi and refined them again for the High-Fi.
The continue as guest feature, and the way we worked the information about the delivery options on the product page, were very small adjustments that easily make the company loose less users during this process.
Number one, showing in a clear and effective way the information about how the user could benefit from purchasing an item by Click & Collect, and number two, giving the user freedom to make a purchase without having to create an account, reducing friction and making it a quicker process for the user.
The continue as guest feature, and the way we worked the information about the delivery options on the product page, were very small adjustments that easily make the company loose less users during this process.
Number one, showing in a clear and effective way the information about how the user could benefit from purchasing an item by Click & Collect, and number two, giving the user freedom to make a purchase without having to create an account, reducing friction and making it a quicker process for the user.
The continue as guest feature, and the way we worked the information about the delivery options on the product page, were very small adjustments that easily make the company loose less users during this process.
Number one, showing in a clear and effective way the information about how the user could benefit from purchasing an item by Click & Collect, and number two, giving the user freedom to make a purchase without having to create an account, reducing friction and making it a quicker process for the user.
Both this solutions were imperative to meet our users needs. By adding tabs on the delivery method page and showing all options with the prices and a page for the information about each one of them, we allow people to evaluate which is the best option for them. We also remove a lot of friction by displaying the information about how the Click & Collect works on this page and having the calculate travel time feature, allowing people to acess everything they need in one place.
If the user chooses to select another store, they can also access easily this feature without having to confirm a specific store, giving the user total freedom to answer their needs in any stage.
Both this solutions were imperative to meet our users needs. By adding tabs on the delivery method page and showing all options with the prices and a page for the information about each one of them, we allow people to evaluate which is the best option for them. We also remove a lot of friction by displaying the information about how the Click & Collect works on this page and having the calculate travel time feature, allowing people to acess everything they need in one place.
If the user chooses to select another store, they can also access easily this feature without having to confirm a specific store, giving the user total freedom to answer their needs in any stage.
Both this solutions were imperative to meet our users needs. By adding tabs on the delivery method page and showing all options with the prices and a page for the information about each one of them, we allow people to evaluate which is the best option for them. We also remove a lot of friction by displaying the information about how the Click & Collect works on this page and having the calculate travel time feature, allowing people to acess everything they need in one place.
If the user chooses to select another store, they can also access easily this feature without having to confirm a specific store, giving the user total freedom to answer their needs in any stage.
PROTOTYPE
MAIN desktop
screens
Delivery methods page
Delivery methods page
Select the store list page
Select the store list page
Store page
Store page
Insights and next steps
Insights and next steps
Insights and next steps
After completing the 15-day sprint, we presented our proposal to FNAC's team, our stakeholders. It's important to note that all the features outlined are part of the Minimum Viable Product (MVP) developed within the given timeframe. Further testing and development will be necessary to fully meet both user and business needs. The team will now analyse our ideas and research to prioritise and iterate on those that are feasible for the business at this time.
The biggest challenge of this project was maintaining focus on the payment funnel. When working with such a large e-commerce platform where everything is interconnected, it's difficult to avoid getting sidetracked by various aspects that could impact our flow. Despite this challenge, we were able to effectively navigate through it. Additionally, the website underwent frequent changes, including A/B testings and new implementations, while we were working on it. However, this dynamic environment proved to be beneficial as it provided valuable experience in dealing with such situations.
To Valentin Faget, the UX Designer at FNAC DARTY who guided us through this challenge, a special thanks for his availability, good mood, insights and kind words. And to my team mates Fanny Pezet and Melanie Dick, thank you for all of the hard work and dedication!
After completing the 15-day sprint, we presented our proposal to FNAC's team, our stakeholders. It's important to note that all the features outlined are part of the Minimum Viable Product (MVP) developed within the given timeframe. Further testing and development will be necessary to fully meet both user and business needs. The team will now analyse our ideas and research to prioritise and iterate on those that are feasible for the business at this time.
The biggest challenge of this project was maintaining focus on the payment funnel. When working with such a large e-commerce platform where everything is interconnected, it's difficult to avoid getting sidetracked by various aspects that could impact our flow. Despite this challenge, we were able to effectively navigate through it. Additionally, the website underwent frequent changes, including A/B testings and new implementations, while we were working on it. However, this dynamic environment proved to be beneficial as it provided valuable experience in dealing with such situations.
To Valentin Faget, the UX Designer at FNAC DARTY who guided us through this challenge, a special thanks for his availability, good mood, insights and kind words. And to my team mates Fanny Pezet and Melanie Dick, thank you for all of the hard work and dedication!
After completing the 15-day sprint, we presented our proposal to FNAC's team, our stakeholders. It's important to note that all the features outlined are part of the Minimum Viable Product (MVP) developed within the given timeframe. Further testing and development will be necessary to fully meet both user and business needs. The team will now analyse our ideas and research to prioritise and iterate on those that are feasible for the business at this time.
The biggest challenge of this project was maintaining focus on the payment funnel. When working with such a large e-commerce platform where everything is interconnected, it's difficult to avoid getting sidetracked by various aspects that could impact our flow. Despite this challenge, we were able to effectively navigate through it. Additionally, the website underwent frequent changes, including A/B testings and new implementations, while we were working on it. However, this dynamic environment proved to be beneficial as it provided valuable experience in dealing with such situations.
To Valentin Faget, the UX Designer at FNAC DARTY who guided us through this challenge, a special thanks for his availability, good mood, insights and kind words. And to my team mates Fanny Pezet and Melanie Dick, thank you for all of the hard work and dedication!
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